DEED FOR CHEFS

THE DISH ISN'T THE PAPER.

A recipe as a list of ingredients and a method is not protected by copyright anywhere, because copyright does not cover facts, functional instructions or lists. What is protected is the specific written expression of the recipe, meaning the exact wording, headnotes and description, along with any accompanying photography, and separately the restaurant's name, logo and menu design as a brand. Chefs who understand this stop trying to copyright the uncopyrightable and instead protect the text, the images and the trademark, which is where the real leverage sits.

The recipe stays free to copy, but the written text, the photography and the brand around it do not have to.

LAST REVIEWED

THE SITUATION

A chef develops a signature dish over months, posts the recipe on a blog or in a cookbook, and watches it get reposted, rewritten and reused across the internet within a week. The instinct is to call this theft of the recipe, but the recipe itself, as a functional set of steps, was never protected to begin with.

What actually gets stolen more often, and can actually be stopped, is the specific written text describing the dish, the photography styled around it, and increasingly the restaurant's name or a signature dish name used by a copycat down the street. Those are separate rights, and most chefs have never registered or even asserted any of them.

THE RISKS

WHAT BREAKS.

01

RECIPE ITSELF UNPROTECTED

A chef believing their exact recipe is legally protected, when in fact the ingredient list and basic method are not copyrightable anywhere, leaving only the written expression around them as protectable.

02

COOKBOOK TEXT LIFTED

A distinctive headnote, story or description copied word for word from a chef's cookbook or blog, which is a genuine copyright infringement even though the underlying recipe was always free to copy.

03

FOOD PHOTOGRAPHY SCRAPED

Styled photography of a dish reused commercially by delivery apps, food blogs or AI training sets without a licence, when the photography itself is fully copyrightable.

04

RESTAURANT NAME COPIED

A competing restaurant using a confusingly similar name, logo or signature dish name in the same region, which is a trademark and passing off issue rather than a copyright one.

05

STAFF TAKING RECIPES ON EXIT

A departing sous chef taking proprietary preparation methods, supplier relationships or plating techniques to a competitor, which sits closer to trade secret than copyright and depends on what was actually kept confidential.

THE RIGHTS MAP

WHAT YOU CAN OWN.

COPYRIGHT

APPLIES

Not the recipe itself, but the written expression, headnotes, cookbook text and food photography are all independently copyrightable.

TRADEMARK

APPLIES

A restaurant name, logo and signature dish name used commercially can and should be trademarked to stop local copycats.

DESIGN RIGHT

NO

Not typically applicable to food or recipes, though distinctive plateware or packaging design could separately qualify.

PATENT

APPLIES

Genuinely novel food processing techniques or equipment have been patented in rare cases, though a dish or flavour combination itself cannot be.

TRADE SECRET

APPLIES

A proprietary preparation method, sauce formula or supplier list kept confidential within the kitchen can be protected as a trade secret if reasonable steps are taken to keep it that way.

LIKENESS

NO

Not usually relevant unless the chef's own name, image or persona is being used commercially by someone else.

HOW DEED HELPS

FOUR STEPS.

01

DROP

Upload the cookbook manuscript, blog text or photography you are worried about, and the restaurant's brand assets.

02

EXAMINE

Deed separates what is actually protectable, the text and images and brand, from the recipe itself which is not.

03

EXECUTE

Copyright registration for written text and photography, and trademark filing for the restaurant name and signature dish names.

04

DEFEND

Takedowns for copied text and photography, and enforcement against confusingly similar restaurant names or logos in your market.

KEY FACTS

  • 01A recipe's ingredient list and basic method are not copyrightable anywhere, since copyright does not protect facts or functional instructions.
  • 02The written expression of a recipe, including headnotes and descriptive text, is copyrightable even though the recipe itself is not.
  • 03Food photography is fully copyrightable and is one of the most commonly infringed assets in food media.
  • 04A restaurant name, logo or signature dish name can be trademarked to stop confusingly similar competitors nearby.
  • 05A proprietary preparation method can be protected as a trade secret if the kitchen takes real steps to keep it confidential.

QUESTIONS

+Can I copyright my recipe?

No, not the recipe itself as a list of ingredients and steps. You can copyright the specific written text describing it, and any photography that accompanies it.

+Someone copied my cookbook recipe word for word, what can I do?

If they copied your exact wording, headnote or description, that is copyright infringement even though the underlying recipe was never protectable on its own.

+Can I stop another restaurant using a name similar to mine?

Yes, if you have trademark rights in your name, either registered or through established use in your market, and the similarity is likely to confuse customers.

+Can I protect my dish photography from being reused by delivery apps?

Yes. Photography is copyrightable, and a delivery app or aggregator reusing your images without a licence is an infringement you can act on.

+Can I stop a former employee from using techniques they learned in my kitchen?

Only if those techniques were genuinely kept confidential and treated as trade secrets. General culinary skill a chef develops is theirs to take with them.

START A DEED.