Every piece of copy with a signed brief behind it, and every reuse either paid or credited.
Copy is invisible work. It shows up as headlines, taglines, product pages and scripts, and it gets reused across channels, campaigns and years, often without a second thought about who wrote it.
The writer's leverage disappears the moment the file is sent. Without a record of what was licensed and for how long, the same paragraph earns a fee once and travels for free everywhere else.
Add the brief, the scope and the intended channels.
Deed flags open ended usage grants, missing kill fees and reuse loopholes.
Signed scope with clear channel usage, term and reuse pricing.
Monitor where the copy runs and invoice reuse that goes outside the licence.