DEED FOR MODELS

YOUR FACE, YOUR CALL.

Image rights that stop when the campaign does, and a record of exactly what you signed away.

THE SITUATION

A model release is a permission slip that can quietly become a lifetime licence. The paper that got signed at a fitting sometimes covers uses no one imagined at the time.

As soon as an image goes into a brand's asset library, tracking where it runs is nearly impossible without a system that treats every use as an event.

THE RISKS

WHAT BREAKS.

01
PERPETUAL LICENCES
A campaign shoot whose usage never actually ends.
02
UNBOUNDED MEDIA
Print rights that quietly cover out of home, digital and packaging.
03
AGENCY OVERRIDES
Agency masters that assign more than the model agreed to at the booking.
04
AI LIKENESS
Contracts that grant a brand the right to generate new images of the model without a fee.
05
UNLICENSED SECONDARY USE
A shoot resold as stock, or licensed to another brand for a campaign the model never approved.
HOW DEED HELPS

FOUR STEPS.

01DROP

Upload the booking, the shoot brief and the release.

02EXAMINE

Deed compares the release to the booking and flags rights that go beyond it.

03EXECUTE

A release with clear term, territory, media and AI stance, signed on the day.

04DEFEND

Track where the images appear and invoice usage beyond what was granted.

QUESTIONS
+What is a reasonable term for a campaign?
It depends on the fee. Deed shows the trade off between duration and price, so you can price renewals instead of giving them away.
+Can I block AI generated images of me?
Yes. Deed's release blocks synthetic likeness by default and prices any exception separately.
+What if my agency signs on my behalf?
The agency is bound by what you agreed to. Deed keeps your version of the booking on record so overrides are visible.

START A DEED.