DEED FOR INFLUENCERS

BRAND DEALS, DONE RIGHT.

Contracts that pay on time, cap the usage, and never turn a paid post into a permanent asset for someone else.

THE SITUATION

A brand emails a rate card, a creator says yes on WhatsApp, a post goes up. Nobody signs anything until the invoice is sent, and by then the negotiation is over.

The good deals and the exploitative ones look identical on the surface. The difference lives in three paragraphs the creator did not read and the brand's lawyer wrote to survive an audit.

THE RISKS

WHAT BREAKS.

01

PERPETUAL USAGE

A one time post granting the brand permanent, worldwide use of your image and content.

02

CATEGORY EXCLUSIVITY

A single deal that locks you out of every competitor for a year.

03

PAID WHEN PAID

Payment terms that stretch to ninety days because the brand's client has not paid the agency.

04

WHITELISTING WITHOUT FEES

Your handle used to run ads on your audience with no extra compensation.

05

AI RECREATION

Contracts that let a brand train models on your likeness or generate synthetic versions of you.

HOW DEED HELPS

FOUR STEPS.

01DROP

Forward the brief and the draft contract.

02EXAMINE

Deed flags the exclusivity, usage, whitelisting and AI clauses that need to go or be paid for.

03EXECUTE

Signed contract with clean scope, a payment gate and clear kill fee.

04DEFEND

Track usage across channels and invoice anything that runs beyond the licence.

QUESTIONS

+What is a fair usage window?

Depends on the fee. Deed shows the trade off between duration, channels and price, so you can quote extensions instead of giving them away.

+How do I get paid faster?

A payment gate. Deed makes deliverables conditional on a signed contract with a due date, and follows up when it slips.

+Can a brand use AI to recreate me?

Only if you let them. Deed's contract explicitly blocks AI training and synthetic use unless separately negotiated.

START A DEED.

DROP ANYTHING ↓

ALSO ON DEED

Image rights that stop when the campaign does, and a record of exactly what you signed away.

Voice work licensed for what it was booked for, and cloning blocked unless it is explicitly paid.

Clips, guests, music and sponsorships all on record, so a strike is answered with paper instead of panic.

SEE ALL 20 CRAFTS →